Entries by Chris Beechey

Staffordshire family garage owner wins ‘Dream Drive’

Dave Bailey of Major Motors, a loyal customer of CES Stoke, is the first Servicesure garage to strike it lucky in The Parts Alliance’s ‘Dream Drive’ promotion. “I’ve always wanted to visit America, so I’m really looking forward to taking in the sights and spending time in so many famous cities,” said garage owner Dave. […]

Spring 2017 Garage Essentials

The spring issue of Garage Essentials, the industry leading tools and equipment brochure from The Parts Alliance, is available now to view online. Printed copies of the 76 page quarterly garage equipment brochure will be arriving at of The Parts Alliance members Allparts, Bromsgrove Motor Factors, Car Parts & Accessories, CES, GMF, GSF Car Parts, […]

First garage wins USA ‘Dream Drive’ with Delphi

The Parts Alliance has announced Steve Patch, Parts Manager of W&M Stevens as the first garage customer to win the ‘road trip of a lifetime’ along America’s iconic Route 66 in the current ‘Dream Drive’ promotion. A delighted Steve Patch said: “I’m truly blown away to win a real once in a lifetime prize. It […]

The Parts Alliance and Delphi send garages on USA ‘Dream Drive’

A new promotion from Delphi and The Parts Alliance will see six lucky garage customers enjoy the road trip of a lifetime, along America’s iconic Route 66. The ‘Dream Drive’ promotion will run for two months (from 1st March to the end of April) across The Parts Alliance’s South West branches and through members Allparts, […]

Parts Alliance is the CAT Factor Chain of The Year Winner 2017!

The Parts Alliance has been named CAT magazine’s ‘Factor Chain of the Year’. The Award came on Friday 10th February at a prestigious industry awards ceremony at Manchester’s renowned Lowry Hotel. The group were represented by the eight branches in its South West region.The branches were all previously part of the Unipart network, but have since […]

Winter 2017 Garage Essentials

The Winter 2017 Garage Essentials is the biggest yet with a huge 76 pages, making it hard to miss, as it lands with independent garages and across trade counters throughout January. Highlights from the extended range of participating tools and equipment suppliers include unique offers and strong seasonal sellers. The cover features a Dunlop tyre […]

£3.5 million investment in GSF van fleet gets underway

GSF Car Parts has taken delivery of 12 Peugeot Partner vans at their Birmingham head office on Wednesday 22nd December, to replace their local delivery vehicles over 4 years old. The upgrade also marked the start of a rolling programme to exchange all older vans across the entire GSF Car Parts network of 65 branches […]

The Parts Alliance has continued its strategic growth with the acquisition of motor factor Waterloo (Motor Trade) Ltd.

Waterloo, which has branches in Hull, Beverley and Bridlington, was founded in 1928 by current Managing Director Jim Munday’s grandfather. It becomes a wholly-owned business within the HgCapital-owned Parts Alliance Group but will continue to trade under its own name, serving customers in the East Riding of Yorkshire.     Jim Munday said: “As a […]