The Parts Alliance announce 25 ‘City Brakes’ holidays to be won by April

The Parts Alliance will be sending 25 garages on luxury mini-breaks to a host of top European cities in its biggest ever promotion.

Campaign scratch cards will be included with all sets of Delphi and Bendix brake pads supplied during March and April.

City Brakes will run across all branches of The Parts Alliance, so it’s available from Allparts, BBC Superfactors, BMS Superfactors, Bromsgrove Motor Factors, CES, Dingbro, GMF, GSF, Parts Alliance (South West), Qualvecom, SAS Autoparts, SC Motor Factors, and Waterloo.

The city holidays include three nights’ accommodation with flights and transfers for two people to a choice of ten leading city destinations. So, whether it’s to relax in Parisian café culture, delve into Rome’s ancient history or relax on Barcelona’s Sant Sebastià beach, there’s something for everyone.

Further prizes include essential gadgets such as smart speakers, fitness trackers, tablets, DAB radios and power banks along with a merchandise pool of mugs, tins of sweets, snack packs, torches and USB chargers all there to be claimed.

“We’re delighted to be able to offer customers such a wide range of prizes,” said Simon Moore, Head of Marketing at The Parts Alliance. “They’ll benefit from chances to win whilst gaining the peace of mind and customer appreciation that comes from fitting quality brake pads.”

Delphi pads are manufactured to meet OE standards, whilst the world-renowned Bendix braking brand was recently returned to the UK aftermarket with GSF Car Parts.

The Parts Alliance says the opportunity to roll out City Brakes across all branches has resulted from the success of last year’s Dream Drive and Best of Brakes promotions. These not only captured customers’ imaginations with 12 dream holidays but also saw many more garages switching into supplying Delphi brake pads.

“To be able to offer our City Brakes promotion across more branches, with more holidays than ever to be won, is really exciting,” added Simon.

Garages can find out more simply by visiting www.delphicitybrakes.com and www.bendixcitybrakes.com.

The Parts Alliance announces two new branch openings

Uni-Select Inc. (“Uni-Select”, TSX: UNS), announced today that The Parts Alliance, one of its subsidiaries, has opened two new branches in the United Kingdom.

The Parts Alliance has opened two new branches in February. This follows two further branch additions towards the end of 2017 with Midsomer Norton and Southampton in Southern England.

Croydon has opened under the SCMF brand and extends the ability to serve customers in the South East and the greater London area. To extend the Parts Alliance reach in the North West of the UK, where there is a sizeable and sweet spot car parc, the PA opened Newcastle under their SAS brand.

These new store openings represent ongoing investment from The Parts Alliance and an ongoing commitment to endorse and develop their trusted local motor factor brands giving local service combined with national strength. These new locations will enable improved service for both independent garages and the group’s growing national accounts portfolio.

“We’re delighted to continue our branch expansion to establish a true national footprint with a combination of company owned stores and a commitment to members and service partners,” said Peter Sephton, Parts Alliance CEO. “We welcome all our new team members to our culture of systemised entrepreneurship and look forward to giving our customers increased choice and better service driven by our people culture and technology platform”.

“The opening of two new locations is an opportunity to expand the group’s presence nationally and aligns with our strategic plan to grow in key markets,” added Henry Buckley, President and Chief Executive Officer of Uni-Select. “This continues our commitment to have the best customer coverage in the United Kingdom through both owned stores and members”.

The national car parts distributor says new branch openings, coupled with select acquisitions and new Parts Alliance members, are key opportunities for us to expand our UK coverage.