Peter Sephton
Chief Executive Officer

Peter Sephton

Chief Executive Officer

Peter has more than 30 years’ senior multi-national business experience. Over three years with The Parts Alliance he and his team have taken this group of autoparts distributors to number two in the UK aftermarket.

This has been achieved both through organic growth and a series of strategic acquisitions, with support from HgCapital, a leading mid-market private equity investor.  The Parts Alliance is poised for further growth through the deployment of new technologies, leveraging their industry leading catalogue, AlliCat, and developing new sales channels.

Peter joined The Parts Alliance after 16 years as President of Brady EMEA, the NYSE listed multi-national distributor and manufacturer of identification and safety related products. While in EMEA he ran 29 companies in nine countries.