The Parts Alliance Appoints Mark Eburne as its new President and COO

Leading automotive parts distributor The Parts Alliance has appointed Mark Eburne as its new President and COO.

Mark is an entrepreneurial business leader with extensive board experience at a number of complex, multi-site businesses across several industry sectors such as automotive, construction, utilities and support services.

During his career, Mark has held senior roles at companies including Wolseley, National Grid, RAC and TRW. Most recently, he was Chief Executive at building parts manufacturer Sigmat. Mark said: “I’m incredibly excited to join the team at The Parts Alliance. This is a successful business with a fantastic reputation for service, quality and the passion of its people.

“With its ongoing investment in market-leading technology, an expanding nationwide distribution network and close relationships with the world’s foremost OE manufacturers, The Parts Alliance is a business that is rightly ambitious.” “I look forward to working with the team to help our people, our customers and our suppliers prosper in the months and years ahead.”

Mark will join the nationwide motor factor, which operates more than 170 branches, on 20 September 2021. He succeeds former President and COO Neil Croxson, who left the business in June 2021.

The Parts Alliance CFO Sally Dowling said: “We’re delighted to welcome Mark to the team. He’s a strategic and passionate business leader with a proven track record for success who will hit the ground running.

“He joins The Parts Alliance during an exciting period of growth and opportunity, when the automotive aftermarket has demonstrated not just its resilience to the pandemic, but its great potential to thrive as an essential service.”

The Parts Alliance To Feature Limited Edition Petronas Oil Barrels In Their Latest Promotion

The Petronas brand is synonymous with quality engine oil and is rapidly becoming a major fixture in garages up and down the country.

Coinciding with the British Grand Prix at Silverstone this weekend, The Parts Alliance will be launching a special Petronas promotion commemorating the seven consecutive world championship wins for the Mercedes AMG Petronas Formula One Team.

Utilising the popular 5000 DM 5W-30 grade of oil, the promotion features a special-edition oil barrel design featuring seven-time world champion Lewis Hamilton. Not only that, but every barrel of oil purchased will also be supplied with a commemorative t-shirt in Mercedes AMG Petronas Formula One team colours.

Through their technical partnership with the Mercedes AMG Formula One Team, Petronas have been able to push the boundaries of possibility in the most demanding forms of motorsport. The result is the formulation of a range of high-performance oils in the most popular grades, bringing their winning experience from the race track to the roads.

“These limited-edition Petronas barrels have proved very popular with our garages customers,” said Simon Moore, head of marketing at The Parts Alliance.

“Petronas is a great quality brand, and these barrels celebrate their successful partnership with Mercedes F1 and Lewis Hamilton.”

The Petronas brand has experienced a significant growth in the UK through its long-term partnership with The Parts Alliance which began back in 2008. Supplying premium grade oil into branches and garages across the UK, this growth is set to continue for years to come.

This special promotion will be available until the 31st August 2021 while stocks last.

Delamere Motors Score Big In Parts Alliance Football Promotion

Delamere Motors in Telford will be cheering on England at the Euro 2020 final in style, after they won the main prize in The Parts Alliance latest promotion. As the big winner of the Score More promotion, the garage has won a complete package to watch final between England and Italy, with family and friends, in the comfort of their home. This includes a high-definition projector and projector screen, Weber gas barbecue, ice cooler cocktail table, Amazon Fire Stick streaming device, Bluetooth speaker and £100 to spend on refreshments.   

“I was absolutely delighted when my local CES branch shared the good news with me. All we need now is England to win, hopefully they can do it,” said owner Jo Delamere.

The Score More promotion ran throughout June and early July. Each week garages had the opportunity to receive a free gift when buying specific parts. Thousands of rewards have been issued during the six weeks of the promotion, including footballs, water bottles, high street gift vouchers, polo shirts, mugs and Greggs vouchers. 

“With much of the nation gripped by the Euro’s, where pleased our customers have enjoyed our latest promotion and the variety of gifts they’ve been able to attain. Hopefully, it added to the feelgood factor that the tournament has generated across the country,” said Simon Moore, head of marketing.

“Many congratulations to our main winner, Delamere Motors, who I’m sure will enjoy the experience of viewing the final on their very own big screen. Several manufacturers participated in the promotion, so I’d like to thank Yuasa, Monroe, Delphi Technologies, LuK and A2A Exhausts for their involvement,” said Simon.


The Parts Alliance captivated and engaged staff across its nationwide network of more than 170 branches and support centres with its first Virtual Conference in June.

The conference, run on events platform vFairs, gave staff at every level the chance to explore and interact with a virtual venue over the course of two ‘live’ days on 29 and 30 June.

It contained two core elements: an auditorium featuring keynote speeches from members of the Senior Management Team at The Parts Alliance and suppliers, and an exhibition area featuring booths from the company’s support service teams and supplier partners.

Replicating the experience of a live event, attendees could explore the supplier and support services exhibition halls at their leisure, while keynote speeches were released at set times over the course of the two days.

Exhibition booths were virtually manned by representatives from the relevant supplier or support team, offering staff the chance to interact in real-time through Q&As, chat forums and private messaging.

The Parts Alliance CFO Sally Dowling said: “The virtual conference proved to be a fantastic opportunity for us to increase the sense of community, shared understanding and engagement across our teams.

“Our experience during the pandemic forced us to adapt to new ways of working and staying connected, and this event was an excellent reflection of the success we’ve found in using innovative technological solutions to bring us closer together this last year-and-a-half.

“We approached this virtual conference with the same vigour, investment and commitment to quality that we would have done with an in-person event, which enabled us to deliver a fantastic online experience for our staff.”

The event was supported by 24 supplier partners, each of which hosted an exhibition booth and many of which delivered keynote speeches or videos released in the virtual auditorium.

The Parts Alliance Group Commercial Director Paula Huesca de Crean said: “This was a valuable opportunity for our supplier partners to connect with our branch network on an unprecedented scale and we are incredibly grateful for their support.

“The feedback we’ve received from both our staff and supplier partners has been excellent. Our staff were hungry to explore and interact with the wealth of content available, while the impressive online system enabled us to demonstrate staff engagement for suppliers through detailed analytics.”

More than 800 staff from The Parts Alliance logged on to the event, which was accessible on any device, in any location and outside working hours. The results of a feedback survey carried out with attendees gave the event a 4.5 rating out of 5, with 95% of staff indicating they would like to see another event of its kind in the future.

Sally added: “We are constantly seeking new and effective means to engage our staff, using their feedback to guide us and inform our decisions. This event proved to be a real hit with our teams at every level and is a superb example of our commitment to making The Parts Alliance a place that people are proud to work for and eager to do business with.  It provided a great opportunity for us to celebrate the successes of 2021 so far and share with the team the exciting opportunities ahead”.

The Parts Alliance and IMI accelerate aftermarket discussion over emerging technology

The Parts Alliance have launched a new forum with the support of the IMI for independent garage owners in the automotive aftermarket

The Accelerate forum is designed for garage owners to discuss and debate the future of the industry and the impact of emerging technology such as electric vehicles (EVs).

The forum is aimed at garage owners from national garage programme Servicesure’s network of 554 members and other independent garage owners.

The group will meet quarterly to discuss and debate topics impacting the aftermarket, with guests from leading manufacturers, industry bodies and trainers in attendance to facilitate discussion, field questions and take on feedback from garage owners. 

The first Accelerate forum, held on 28 April 2021, saw representatives from Yuasa Batteries, Fleet Assist, BP Pulse and Autotech Training participate in the discussion with owners from 10 independent garage owners, as well as Servicesure and senior leaders from The Parts Alliance.

The Parts Alliance Head of Garage Programmes Paul Dineen said: “It’s absolutely crucial for garage owners to understand the kind of emerging technology that will fundamentally change the automotive aftermarket in the years ahead, but it’s equally important for these experts to have a voice during the evolution of our industry.

“As EVs and their variants become more prevalent in society, our industry needs to prepare and adapt in order to ensure technicians can still operate safely and to provide independent garage owners with the opportunity to capitalise on this rapidly growing market.

Our Accelerate forums will bring together forward-thinking, passionate and knowledgeable garage owners with representatives from companies and bodies involved in emerging automotive technology in order to stimulate useful and engaging discussion.”

The group used the first Accelerate forum to discuss safety, qualifications and legislation regarding work on EVs, ADAS and Autonomous Vehicles.

With fewer than five per cent of UK technicians currently qualified to work on high voltage systems in EVs, industry training and qualifications are an essential part of this emerging market. 

Also discussed was the expansion of EVs in corporate fleets and supply chains, and how this could impact servicing demand. Finally, the forum examined the implications of charging infrastructure and the equipment required to work on EVs for independent garages.

The Parts Alliance Introduces New Braking References

The Parts Alliance has recently added an array of new references into its brake friction and brake hydraulics ranges

Over 200 new part numbers including new brake pads, discs, shoes, drums, fitting kits, wear sensors and Electronic Parking Brake calipers are now being stocked by the distributer.

Many of the popular brands within its multi-brand braking programme have seen their ranges grow.   18 new brake discs and 7 new brake pads from Brembo have been added, including discs for the BMW 1 Series (2014 onwards), Jaguar XE and XF (2015 onwards), Land Rover Discovery (2012 onwards) and Porsche Panamera (2016 onwards).

Garages fitting Delphi also benefit with over 50 new brake fitting kits, more than 30 new pads and 17 new wear sensors being stocked. This includes pads for the BMW 5 series and X5 (2015 onwards), BMW 3 series (2018 onwards), Citroen Berlingo (2018 onwards), Hyundai i30 (2014 onwards), Kia Sportage (2015 onwards) and Mercedes Sprinter (2018 onwards). 

The Bendix range of calipers has also increased. Over 40 Electronic Parking Brake caliper references are now available, covering popular VAG vehicles, BMW 5 series including. Active Hybrid, Mercedes A-Class/B-Class/CLA series/GLA series, Ford Kuga/Mondeo, Land Rover Range Rover/Range Rover Sport, Nissan Qashqai, and many Renault, Citroen, Peugeot applications.

The Parts Alliance explain that the introduction of new references is an ongoing process, to ensure their customers are well positioned to service and repair newer models. “Our product teams are continually reviewing demand and work closely with our suppliers, such as Brembo and Delphi, to introduce new part numbers when they see requests for particular references growing,” explains Simon Moore, Head of Marketing.

The braking programme from The Parts Alliance provides a choice of brands to suit all budgets. Brembo with its extensive OE pedigree is stocked across the group, along with Delphi brakes, which are engineered to provide OE levels of performance. Two further OE matching quality brands, Bendix and DriveTec, are exclusively supplied by the distributer in the UK.

Throughout April, The Parts Alliance latest promotion, ‘Too Good To Share’ will see garages receive a snack bag packed with sweet goodies, with every brake caliper they buy. Inside each bag there’s chocolate bars, crisps, a packet of sweets and a soft drink – contents that will provide a timely energy boost and are ideal for consuming at break time.

Garages interested in finding out more about The Parts Alliance braking programme or the ‘Too Good To Share’ brake caliper promotion should contact their local branch.

Parts Alliance ‘Too Good To Share’ Promotion Promises Breaktime Rewards

Throughout April, technicians can look forward to enjoying some delicious snacks

The Parts Alliance new promotion, ‘Too Good To Share’ will see garages receive snack bags packed with sweet goodies. Running throughout April, technicians can look forward to enjoying a selection of snacks with every brake caliper purchased from their local branch.

Inside each bag there’s chocolate bars, crisps, a packet of sweets and a soft drink – contents that will provide a timely energy boost and are ideal for consuming at break time, lunch time or simply throughout the working day. 

The Parts Alliance stocks Bendix brake calipers, which are exclusively available in the UK from the distributer. The huge range covers most of the UK car parc and all units are remanufactured to OE Matching Quality.

All remanufacturing uses OE castings, with bleeder screw and rubber parts being 100% replaced. All other parts are inspected and replaced as required, with units thoroughly tested using high and low pressure, with the handbrake mechanism being tested on handbrake calipers as well. The calipers are supplied with rubber parts for easy installation, including a copper washer and grease where applicable.

The range has recently been expanded, with the introduction of Electronic Parking Brake calipers. Over 40 references are now available, covering popular VAG vehicles, BMW 5 series including. Active Hybrid, Mercedes A-Class/B-Class/CLA series/GLA series, Ford Kuga/Mondeo, Land Rover Range Rover/Range Rover Sport, Nissan Qashqai, and many Renault, Citroen, Peugeot applications.

“The Bendix range of brake calipers has been very popular with customers since being introduced a few years ago,” says Simon Moore, Head of Marketing. “The combination of OE matching quality, a wide range covering most applications and competitive pricing has been a real hit with garages.”

The Parts Alliance are also keen to point out the environmental benefits of fitting a remanufactured caliper. Being remanufactured, Bendix calipers save up to 85% of the energy consumption compared to the production of OE units.

The ‘Too Good To Share’ promotion will be running at branches of Allparts, Bromsgrove Motor Factors, BBC Superfactors, BMS Superfactors, Car Parts & Accessories, CES, GMF Motor Factors, GSF Car Parts, SAS Autoparts, SC Motor Factors, The Parts Alliance (South West) and Waterloo Motor Trade.

In addition to calipers, The Parts Alliance has a full braking programme to provide a single source for all brake related repairs. This includes an extensive range of Brembo, Delphi, Bendix and DriveTec pads and discs, along with fitting kits and sensors. 

Garages Enjoying That ‘Winning Feeling’ In Parts Alliance OE Promotion

Thousands of prizes have already been claimed in The Parts Alliance latest promotion

The Parts Alliance has revealed that thousands of prizes have already been claimed in their latest promotion. Launched at the start of March, the Original Experience promotion gives garages a scratch card when they purchase Delphi brake pads, MANN-FILTER cabin and oil filters, NGK spark plugs or Comma Performance Motor Oil 5L packs.

The top prize is a Red Letter Days experience and already winning scratch cards have been found. Lucky garages to have claimed this prize include: Emerald Service & MOT Centre (CES Wolverhampton); LG MOT (SAS Sunderland); D & J MOT Centre (BMS Oldham); Hamblens Garage Ltd (GSF Poole) and Newbury Motors (BMF Bromsgrove).

Each winning garage can look forward to receiving a gift voucher, which can be used on thousands of activities such as supercar driving, flying, adventure days, water sports, luxury spa days, hotels and restaurants, and many more.

“We’re delighted there’s already instances of the Red Letter Days prize being won. Our winners can treat themselves to a special day, once lockdown restrictions are lifted, which will be thoroughly deserved given the challenges of the last year,” said Simon Moore, Head of Marketing.

The various instant win prizes, such as t-shirts, mugs, snack boxes, chocolate eggs and cool bags have proven to be immensely popular. “Its clear garages are enjoying our current OE Promotion as we’ve received plenty of positive feedback. Some customers have even sent photos of themselves alongside the prizes they’ve won,” said Simon.

Whilst lots of prizes have already been claimed, the good news is there’s still many thousands of scratch cards to be issued, so naturally there’s plenty more to be won, including additional Red Letter Days vouchers, during the remaining few weeks of the promotion.

As car usage rises, through the gradual easing of lockdown restrictions, motorists may be increasingly likely to have their underused cars checked and serviced. Simon explains that the promotion aims to highlight the benefits of fitting parts from respected OE brands, “Fitting parts that provide OE levels of performance ensures motorists benefit from the best possible car servicing and garages gain the peace of mind that comes from using original quality.”  

Garages can find out more about The OE promotion by contacting their local branch or visiting

Garages delivering the ‘Original Experience’ to be rewarded by The Parts Alliance

‘The Original Experience’ garage promotion is being launched by The Parts Alliance in conjunction with Delphi, MANN-FILTER, Comma and NGK.

The ‘Original Experience’ will be running throughout March at branches of Allparts, Bromsgrove Motor Factors, BBC Superfactors, BMS Superfactors, Car Parts & Accessories, CES, GMF Motor Factors, GSF Car Parts, SAS Autoparts, SC Motor Factors, The Parts Alliance (South West) and Waterloo Motor Trade.

With each purchase of Delphi brake pads, MANN-FILTER cabin and oil filters, NGK spark plug sets and Comma 5 litre Performance Motor Oil in March, customers will receive an ‘Original Experience’ scratch card.

‘The Original Experience’ will see main winners enjoy a Red Letter Days experience. The winners have a choice of thousands of unforgettable days, ideal for creating long-lasting memories. For thrill seekers there’s activities such as supercar driving, flying, adventure days and water sports. Alternatively, relaxing treats such as luxury spa days, short breaks and fine dining are available too. Each garage winner will receive a gift voucher, providing plenty of time to select their perfect experience.

The Parts Alliance say that highlighting the importance of fitting OE quality products is one of the main reasons for the promotion. This ensures motorists benefit from the best possible car servicing and garages gain the peace of mind that comes from using best-in-class parts.

“As a business we’re committed to stocking and suppling a wide range of OE quality parts,” said Simon Moore, Head of Marketing. “In partnership with four leading manufacturers, we’re able to encourage customers to choose OE quality, with the chance of winning some sensational prizes along the way.” 

In addition, there’s over 20,000 instant win prizes to be claimed, including t-shirts, mugs, snack boxes, chocolate eggs and cool bags.

“From experience, the instant-win format is hugely popular and very straightforward, as the more service work that’s done, the greater the chances of winning,” added Simon.

“We would like to express our gratitude to Delphi, MANN-FILTER, NGK and Comma for supporting ‘The Original Experience’ and wish everyone who participates in the promotion the best of luck.”

Garages can find out more by contacting their local branch or visiting