GS Yuasa launches new company for Nordic and Baltic markets

GS Yuasa Battery Nordic to help realise ‘full market potential’

GS Yuasa Battery Sales UK has established a new sales company to serve their Nordic and Baltic export regions.

GS Yuasa Battery Nordic began trading from a new distribution centre in Jönköping, Sweden in December 2019.

The move means that customers in Sweden, Norway, Finland, Denmark, Iceland, Latvia, Lithuania and Estonia will be better served by the business. Benefits include shorter lead times, local support and reduced order quantities meaning customers can order more regularly.

The new distribution centre will stock and supply GS Yuasa’s full product range, increasing year-round availability and improving on current delivery times.

A new dedicated specialist team for the region strengthens GS Yuasa’s European operation and includes general managers for sales and marketing, operations as well as product and technical.

James Hylton, managing director of GS Yuasa Battery Nordic and GS Yuasa Battery Sales UK Ltd, said: “We’ve seen sustained growth in the region over the past few years – our Jönköping base will allow us to better serve the territory with our industry-leading battery technology by increasing availability and reducing lead times.

“GS Yuasa have achieved significant growth in the Nordic-Baltic region over the past few years, in particular in Sweden and Finland with our distribution partners Batteripoolen and Akkupojat.

“The opening of GS Yuasa Battery Nordic will build on this excellent partnership and help us to realise the full potential of the market.”

For further information about GS Yuasa, click here.

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