NGK’s BoxClever loyalty scheme offers incentive to fit glow plugs

Fifty prize points for each purchase in February instead of usual twenty

Ignition specialist NGK is making it even more rewarding for UK workshops to fit its glow plugs to service their customers’ diesel-powered vehicles this winter.

The company is giving members of its BoxClever independent garage loyalty scheme a special incentive to fit its glow plugs by awarding them fifty prize points for each purchase in February instead of the usual twenty points.

Glow plugs are not a service replacement item in an engine and no mileages or time recommendations for change are made by the vehicle manufacturers, but NGK Spark Plugs (UK) Ltd advises the replacement of sets of glow plugs this winter.

Mark Hallam, marketing manager, NGK Spark Plugs (UK) Ltd, said: “There’s never been a better time for workshops to fit NGK glow plugs.

“Not only will they satisfy their customers‘ requirements, but BoxClever members will also receive more points when purchasing them in February.

“Reliability is key to NGK glow plugs‘ success.

“They meet or exceed vehicle manufacturers’ specifications which ensures improved drivability during engine warm up and the reduction of emissions.”

The company believes distributors should educate garages on the importance of maximising glow plug sales by advising that instead of changing one faulty glow plug, they should ‘upsell’ by replacing all of them.

If one plug has failed, it is extremely likely that the remaining plugs will shortly suffer a similar fate.

By replacing the vehicle set, not only will the tight emissions legislation be complied with, but as the glow plug is now an integral part of the engine management system, the starting and cold drive quality will be kept at its maximum.

The company is an original equipment manufacturer (OEM) to many vehicle manufacturers with the same parts being available in the UK aftermarket.

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