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100 year old garage amongst the first ‘City Brakes’ winners

The Parts Alliance’s ‘City Brakes’ promotion, which runs until the end of April,  has found some of the 25 garages set to win luxury trips to top European cities.

The holidays include three nights’ accommodation with flights and transfers for two people to Budapest, London, Amsterdam, Prague, Edinburgh, Paris, Dubrovnik, Rome, Barcelona or Brussels.

“Customers are finding winning scratch cards but there are still lots more holidays to be won,” said Simon Moore, Head of Marketing at The Parts Alliance. “‘City Brakes’ is proving popular with customers and is helping our member branches promote the benefits of fitting better quality braking components.

Winner Exminster Garage boasts an impressive history stretching back virtually 100 years to 1920. Today the garage offers service, repairs and MOTs on all makes and models.

Service Director Sam Strachan received the winning card and was congratulated in person by The Parts Alliance’s Regional Business Director Paul Dineen.

Father Glen Strachan has worked at the garage which employs six staff for 23 years and owned it for the last nine. He’s been a customer of The Parts Alliance’s Exeter branch for six years.

“We get excellent service from a knowledgeable and helpful team, they’re just a nice bunch to deal with,” said Glen. “I’m delighted, we haven’t had a holiday for a while and my wife and I have always wanted to visit Prague.

“We like Delphi pads as they fit first time and we don’t ever get warranty issues or customer complaints.”

The Parts Alliance is now urging garages not to miss out as the promotion moves towards its mid-point.

Besides the holidays, further prizes include 150 essential gadgets such as smart speakers, fitness trackers, tablets, DAB radios and power banks along with a merchandise pool of 27,000 items with mugs, tins of sweets, snack packs, torches and USB chargers all there to be claimed.

For a chance to win any of the prizes customers need to purchase Delphi or Bendix brake pads from their nearest branch before the end of April. More information is available by visiting www.delphicitybrakes.com and www.bendixcitybrakes.com.

The Parts Alliance announce 25 ‘City Brakes’ holidays to be won by April

The Parts Alliance will be sending 25 garages on luxury mini-breaks to a host of top European cities in its biggest ever promotion.

Campaign scratch cards will be included with all sets of Delphi and Bendix brake pads supplied during March and April.

City Brakes will run across all branches of The Parts Alliance, so it’s available from Allparts, BBC Superfactors, BMS Superfactors, Bromsgrove Motor Factors, CES, Dingbro, GMF, GSF, Parts Alliance (South West), Qualvecom, SAS Autoparts, SC Motor Factors, and Waterloo.

The city holidays include three nights’ accommodation with flights and transfers for two people to a choice of ten leading city destinations. So, whether it’s to relax in Parisian café culture, delve into Rome’s ancient history or relax on Barcelona’s Sant Sebastià beach, there’s something for everyone.

Further prizes include essential gadgets such as smart speakers, fitness trackers, tablets, DAB radios and power banks along with a merchandise pool of mugs, tins of sweets, snack packs, torches and USB chargers all there to be claimed.

“We’re delighted to be able to offer customers such a wide range of prizes,” said Simon Moore, Head of Marketing at The Parts Alliance. “They’ll benefit from chances to win whilst gaining the peace of mind and customer appreciation that comes from fitting quality brake pads.”

Delphi pads are manufactured to meet OE standards, whilst the world-renowned Bendix braking brand was recently returned to the UK aftermarket with GSF Car Parts.

The Parts Alliance says the opportunity to roll out City Brakes across all branches has resulted from the success of last year’s Dream Drive and Best of Brakes promotions. These not only captured customers’ imaginations with 12 dream holidays but also saw many more garages switching into supplying Delphi brake pads.

“To be able to offer our City Brakes promotion across more branches, with more holidays than ever to be won, is really exciting,” added Simon.

Garages can find out more simply by visiting www.delphicitybrakes.com and www.bendixcitybrakes.com.

The Parts Alliance announce new ‘Best of Brakes’ promotion

The Parts Alliance has teamed up with Delphi for the second time in 2017 to run their new ‘Best of Brakes’ promotion.

‘Best of Brakes’ aims to build on the record-breaking success of spring’s ‘Dream Drive’ promotion which saw surging sales and six lucky garage winners taking memorable Route 66 road trips.

This time around there are six spectacular holidays to be won during September and October, to destinations throughout the world.

Garages buying from The Parts Alliance members Allparts, BBC Superfactors, BMS Superfactors, Bromsgrove Motor Factors, CES, CPA, Dingbro, GMF, SAS Autoparts, SC Motor Factors, Qualvecom and The Parts Alliance South West branches during September and October will receive a brake pad shaped scratch card with each set of Delphi brake pads.

The main prizes are action-packed two week holidays to Australia, Canada, Cuba, Italy, South Africa and Vietnam, including flights, transfers, hotel accommodation and where necessary, car hire.

“We’re delighted to be working with The Parts Alliance again on the ‘Best of Brakes’ promotion,” said Julian Goulding, UK Marketing Manager at Delphi. “The scale of the trading group gives us the perfect platform for communicating the benefits of Delphi’s braking solutions to UK garages.”

Delphi pads are manufactured using no less than 20 different friction formulations. Other premium technologies include heat absorbing underlayers, noise reducing chamfers and dampening shims as well as pressed steel back plates. The result is pads that not only meet OE standards but also closely match the performance characteristics of individual vehicles.

“The ‘Best of Brakes’ promotion brings 25,000 prizes for garages to win,” said The Parts Alliance’s Head of Marketing Simon Moore. “We’ve been able to build on the success of ‘Dream Drive’ as customers continue to really embrace Delphi’s braking programme which marries a trusted brand, a quality product range and competitive pricing.”

The ‘Best of Brakes’ prizes will include Delphi and The Parts Alliance branded beanie hats, snoods, drinks bottles, retro enamel mugs and tins of sweets to share.

Throughout the duration of the promotion, Delphi and The Parts Alliance will be touring garages too. In the meantime, garages can find out more by visiting www.bestofbrakes.com.

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Matt Neal gains sponsorship from Parts Alliance & Delphi in this season’s BTCC

Delphi Product and Service Solutions has partnered with the Parts Alliance to sponsor Matt Neal, three times winner of the British Touring Car Championship (BTCC).

Neal, who was crowned champion in 2005, 2006 and 2011, finished third last year but hopes to achieve a record-equalling fourth title in 2016. He will again be driving a Honda Civic Type R as part of the Honda Yuasa Racing team. Neal made his BTCC debut at Silverstone in 1991, with 2015 marking his 25th year contesting Britain’s biggest motorsport series. In that time he has participated in 583 races, winning 56 from 15 pole positions. He has finished on the podium 155 times and set 47 fastest laps.

It is Matt’s continued passion for performance and quality, not to mention drive and determination that excites both Delphi and the Parts Alliance. These characteristics are shared by both organisations and make them perfect sponsorship partners for the BTCC legend.

The Parts Alliance is the largest distributor of Delphi parts in the UK automotive aftermarket. Its procurement and product management teams work closely with Delphi to select the best quality parts and get them to market as fast as possible.

Simon Moore, Head of Marketing for Parts Alliance Group, said: “Just like the Parts Alliance, Matt Neal has been on top of his game year after year. He’s one of the country’s most successful drivers in a sport watched by tens of thousands at trackside and millions around the world on TV, including America. The BTCC is extremely demanding. It requires consistent high calibre performance, from driver and car, a quality we look for in the autoparts we sell and which Delphi, as the Parts Alliance’s braking supplier, gives us.”

“We can’t wait for the new season to start and we’ll be backing Matt all the way, hopefully to another championship.”

With a legacy of more than 100 years of OE heritage, Delphi designs and manufactures advanced vehicle components and systems for the top 25 vehicle manufacturers worldwide, and has the resources, reach and original equipment expertise to create real-world innovations for the global aftermarket.

Delphi’s aftermarket parts are essential to the smooth operation of independent garages. Technicians must diagnose problems, order parts, remove and install, and provide satisfaction to their customers. Delphi understands the importance of providing reliable parts for thousands of vehicles, backing up its dedication to quality with expert training and support. Delphi’s Marketing Director EMEA Simone Strimber comments “Our commitment to performance, quality, drive and determination has culminated in the joint sponsorship of one of the country’s most successful drivers.”