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New GSF Andover branch opens to show trade ‘what good looks like’

The Parts Alliance has opened GSF Car Parts Andover on 8th October 2018. The group’s programme has so far seen eleven branch openings since the start of the year.

The site, located on the north side of the Hampshire town, will build on the existing M3 corridor trade coverage offered by Basingstoke and Southampton North, extending it westwards along the A303.

At over 9,000 square feet, GSF Car Parts Andover adds capacity to significantly boost and extend The Parts Alliance’s capability, ensuring its product offering is easily accessible to more local independent garages and key accounts.

The new branch is sited within modern surrounds on Glenmore Trade Park, amongst a mix of retail and commercial units.

“Adding our Andover branch has created eighteen new job roles within The Parts Alliance,” said Emma Tiernan, Divisional Director of GSF Car Parts.

“Trade response has been great; we’ve found lots of garages wanting to buy more from us already who can now gain from improved delivery and service from a GSF Car Parts branch on their doorstep”.

“We’re eager to get out and show more garages that this branch really is what good supply looks like in 2018.”

The Parts Alliance is expected to continue to open branches under its portfolio of trusted motor factor brands in parallel with exploring growth opportunities that may arise from new membership enquiries or acquisitions.

Spring Trade Show success for The Parts Alliance

The Parts Alliance says ‘tremendous support’ was instrumental to the success of its Spring Trade Show.

The event was held on Thursday 19th April at The Chateau Impney Hotel’s Exhibition Centre in Droitwich Spa. As the UK basked in sunshine and record-breaking April temperatures, garages resisted warm weather temptations and turned out in record numbers.

“We had over 450 customers of Bromsgrove Motor Factors, CES and GSF Car Parts attending,” said Simon Moore, Head of Marketing at The Parts Alliance.

“Feedback has been overwhelmingly positive, many visitors were still there until past 10pm as we finally started to pack away the stands.”

I heard about the show through Bromsgrove Motor Factors and have never been to anything like this before,” said Mark Field, owner at Fields of Hanley in Hanley Swan, Malvern. “It’s great to see some of the new equipment on offer.”

Nigel Williams of Woodyard Garage in Redditch said: “There are things here that we don’t normally get to see, so it’s brilliant.

“We came to the one last year but it definitely seems bigger and better this year.”

Attractions included 57 supplier stands, showcasing the brightest and best in parts, tools, equipment, consumables and professional services. Many had ‘on the night only’ special offers.

Nathan Warman of Midland Commercials in Worcester highlighted the value of face-to-face time with both his local motor factor’s staff team and suppliers, adding: “We’re here for the deals too, there’s some really good stuff!”

The mix of staff, suppliers and customers made for an excellent atmosphere on the night. Special guest Fuzz Townshend, presenter of popular television show ‘Car SOS’, spoke about his passion for classic cars and the garage industry.

The event achieved a relaxed blend of business and pleasure. With most coming down after work, the aisles were thronging by 7pm. Many sought out suppliers on their stands, whilst others caught up over free refreshments, provided by Purflux and DriveTec.

Informative technical seminars were delivered by Bosch, Comma, Schaeffler and Our Virtual Academy, as each looked at different challenges and opportunities created by sophisticated new vehicle technologies.

The night closed with a prize draw. A diverse range of gifts, generously donated by suppliers, proved to be the icing on the cake for around 20 winning customers.

“I’d like to thank customers who attended for their tremendous support and of course our suppliers who invested time and effort to demonstrate the huge range of market-leading products and services available from The Parts Alliance,” said Simon Moore.

2018 is proving to be a busy year already for the group. Several new branch openings have been successfully completed to enhance network coverage. Further trade shows are planned too, interested garages are advised to look out for details from their local branch.

Biggest and best ever Garage Essentials

The new Autumn 2016 issue of Garage Essentials will be made available through all members of the Parts Alliance. Garage Essentials, originally used by GSF to showcase their quality garage equipment and tooling, has recently merged with Toolchest, a similar publication created by Parts Alliance. Both publications showcase the latest and best of what’s available from the UK’s finest equipment suppliers and brands.

John Wright, Head of Garage Equipment and Customer Development commented “We’ve found that around 85 per cent of the content is similar already between Toolchest and Garage Essentials as we’ve both been actively looking to work with the best suppliers.

It’s clear we can save a lot of time and energy by producing a single publication instead of two, offering suppliers a greater audience and circulation.”

To keep up with demand, Garage Essential’s print run will be extended by 20,000 copies in order to accommodate an increasing amount of Parts Alliance branches.

Previous issues of Garage Essentials can be found online on the GSF Car Parts website.

GSF Banbury receives signage upgrades

GSF Car Parts continues its investment into its branch network, with the Banbury branch of the national motor factor the latest to benefit from a significant signage upgrade.

Located on Marley Way in Banbury, the thriving store now boasts signage illuminated by state-of-the-art LED lighting, which brings the branch up-to-speed with GSF’s current corporate identity too.

In line with GSF’s entire branch network, the Banbury site’s inventory combines top quality original equipment and ‘matching quality’ car parts with day-to-day consumables. It caters to all main vehicle manufacturers, offering both direct deliveries to trade customers and counter sales to DIYers and car enthusiasts.

Commenting on the upgrade, Amanda O’Reilly, Head of Marketing at GSF Car Parts, said: “The improvements to the Banbury store’s signage really helps to put the branch ‘on the map’. GSF is fully committed to making similar levels of investment in branches up and down the country to make sure that they all reflect the current corporate image.”

The motor factor says that despite the significant financial outlay required to transition to LED lighting, running costs will be dramatically reduced, with lower power consumption and no more costly tube replacements either.

The Parts Alliance strengthens as GSF Car Parts joins the group

The Parts Alliance has strengthened its position as an aftermarket leader as GSF Car Parts (GSF) joins the group.

The addition of GSF’s 75 branches brings the total number in the Parts Alliance network to well over 300, 160 under common ownership, giving the Solihull-based business group increased coverage in the UK and Ireland.

HgCapital continues to support the Parts Alliance with the acquisition of GSF which will be a wholly-owned business within group but trade locally under its own brand name. GSF will continue under the Chairmanship of Stan West and his current management team. Stan West will also join the board of Parts Alliance Group.

Commenting on the merger, Stan West, Chairman and founder of GSF, said: “This marks a great new chapter in the evolution of the company that I founded in 1977. GSF’s merger with the Parts Alliance and HgCapital’s investment allow us to maintain not only our culture and brand but also helps to create a true market leader.”

Peter Sephton, Chief Executive of the Parts Alliance, said: “This is a hugely significant acquisition which strengthens the product choice, service, value and expertise that we offer to our independent and national customers alike.

“This is a hugely significant acquisition which strengthens the product choice, service, value and expertise that we offer to our independent and national customers alike.

“GSF is a dynamic and successful business and I’m delighted to welcome Stan West and his 1,000 colleagues to our growing group. It’s a great match. We share the same values and both believe in building lasting relationships with customers and suppliers.

“This deal gives us unrivalled coverage: ensuring delivery on the ground to national and independent garages and workshops by people who really understand their local market.” Stan West added: “I am looking forward to working with Peter and the board to position the group as a class-leading supplier to the automotive aftermarket.”