The Parts Alliance partners with Petronas to supply the PETRONAS Syntium with °CoolTech™ range to the independent aftermarket

The Parts Alliance today announced its long-term partnership with Petronas Lubricants International as its supplier of premium oil.

“Petronas has immense potential for our branches and we are thrilled to be partnering with this globally renowned brand to offer our aftermarket customers an outstanding premium range,” said Paula Huesca de Crean, Group Commercial Director of The Parts Alliance.

“We are committed to ensuring the products we offer our customers are at the forefront of quality, reliability and innovation, which is why Petronas is a perfect fit for The Parts Alliance.”

Petronas first established its presence in the United Kingdom in 2008 through PLI, its global lubricants manufacturing and marketing arm. Since then it has doubled its lubricants sales over the 12 years of operations in the country.

Samet Erensoy, PLI Head of Central and Northern Europe, said: “The Parts Alliance is a highly respected motoring parts distributor and we believe in partnerships that share a common ground – delivering value through innovative products that are in line with advances in automotive technology and solutions tailored for the independent aftermarket.

“That is what makes The Parts Alliance an ideal partner to help us achieve our ambitious goal.”

Strategic partnership with the IFA announced

The Parts Alliance and the IFA (Independent Motor Trade Factors Associated Ltd) have agreed a market changing strategic partnership that significantly increases the business group’s national footprint.

Under the agreement the IFA becomes a Key Supply Partner working with the Parts Alliance’s own distribution network of 160 branches to increase coverage to 240 distribution locations.

The IFA will provide service from over 80 distribution locations, working in partnership to provide a uniform approach on National Account contracts held by the Parts Alliance.

Peter Sephton, Chief Executive of the Parts Alliance, said the agreement underlines the Parts Alliance’s position as a leader in the aftermarket, providing unrivalled service to national customers, with the highest quality product offer and best on-demand service throughout England, Scotland, Wales and Ireland.

He also revealed other options were being explored that would see the network very quickly increase to over 330 distribution locations.

He said: “The IFA is well-established and respected within our industry, sharing similar values and ethics to the Parts Alliance, where we are both committed to supplying quality products to market, delivering outstanding customer service and are easy to deal with.”

Peter added that with the backing of investor HgCapital, the Parts Alliance has the funding to build through acquisition. But, he said: “Growth can also be achieved through partnership and I am delighted with this new partnership agreement.”

Mike Curry, Sales Director National Accounts for the Parts Alliance, said: “The Parts Alliance has a track record of outstanding service to both national and independent workshops across the UK and Eire.

“In addition, we have a proven capability of working with and integrating supply partners to provide a one stop shop solution for national account customers. This has been a key factor in us gaining and retaining supply contracts and agreements within a very competitive market.”

Steve Parker, General Manager of the IFA, said: “Everyone knows the aftermarket is changing and staying ahead needs bold thinking. Through working closely together there will be benefits for both organisations and our customers.”

The Parts Alliance and join forces

The Parts Alliance, the UK and Ireland’s leading automotive parts buying and distribution group, is partnering with online servicing and repairs aggregator to provide motorists nationwide with quality parts and value in their vehicle repairs and servicing through their local independent garage.

The partnership will also benefit The Parts Alliance customer garages through an increase in enquiries, along with fast and easy quoting and auto-parts purchasing processes.

Alistair Preston, co-founder of, said: “We are delighted to be working with The Parts Alliance. Co-ordinating with the 13 distributors within the group has taken some time but we wanted to ensure every business is aware of the potential benefits of the partnership and has readied their teams and systems.

“It has been great to get buy-in from everyone and we are moving forward to provide even more value to motorists and garages.

“We have had nearly 50,000 people use already and our aim is simple: to provide the motorist with choice and transparency when choosing a local garage, whilst ensuring quality parts are fitted to their vehicle.

“The Parts Alliance partnership allows us to build on this by offering quality auto-parts and, given its penetration in the UK independent sector, the opportunity to offer a much larger network of competitively-priced, customer-rated garages to the consumer.” intends to grow its affiliated network from 5,000 to 12,000 garages by the end of 2015.

Peter Smart, head of marketing for The Parts Alliance, said: “Partnering with makes perfect sense for us. Giving motorists access to our range of more than 400,000 OE matching quality parts through their local garages, enabled by, means we can help ensure they are getting the best quality parts fitted at really great value and backed up with a comprehensive parts warranty.

“We will work closely with our garage customers to help them win business through, whether it’s how to generate quick, high quality quotations or ensuring they are getting the most out of the customer reviews.

“We’re seeing fantastic results with garages recently signing up to winning work straight away, especially those garages that are part of our national Servicesure Autocentre network.”