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Customer amazed to win Porsche 911 Carrera in The Parts Alliance’s latest promotion

The Parts Alliance concluded their latest hugely successful promotion by revealing the winner of an incredible prize on Tuesday 25th June.

Sefket Ibrahim of Rose Motors won a brand new Porsche 911 Carrera. The car is new for 2019 as the eighth-generation 922 version of the iconic classic and retails for nearly £100,000.

The invitation-only promotion enabled customers to earn extra points on The Parts Alliance’s loyalty programme. In addition, prize draws were made regularly throughout, culminating in this final jaw-dropping prize.

“Rewarding customers is a great way to thank them for the support that helps us keep on developing our business and the service we can offer,” said Steve Gray, Divisional Director of The Parts Alliance. “We always produce great prizes but in truth, nothing has ever matched the Porsche 911 for sheer excitement.”

Rose Motors is a longstanding customer of the group’s Allparts Enfield branch.  The garage has been on its current site since the 1970s and under current ownership for 7 years, specialising in BMW and Mini.

“We got a call about a visit on Tuesday from the branch,” said Sefket Ibrahim, owner of Rose Motors. “Then there were a couple of other calls checking I was in.

“They said I’d won a prize and asked me to go outside a take a look. It was just total shock when I saw a transporter box with a brand new Porsche in it.

“I couldn’t believe it and it was my birthday the next day so it was an amazing present!”

The actual car is now being ordered to bespoke customer specification, for factory production.

“This was a truly exceptional prize,” said Neil Croxson, President and COO of The Parts Alliance. “Behind eye-catching initiatives like these come tremendous amounts of investment and hard work.

“Within the last 6 months we’ve increased stock holding, opened new branches and launched our National Distribution Centre.”

The group is showing no signs of slowing down its ambitious plans. Behind a complex operation is a simple philosophy; making sure UK garages can get the right products at the right prices when they need them.

The Parts Alliance announce 25 ‘City Brakes’ holidays to be won by April

The Parts Alliance will be sending 25 garages on luxury mini-breaks to a host of top European cities in its biggest ever promotion.

Campaign scratch cards will be included with all sets of Delphi and Bendix brake pads supplied during March and April.

City Brakes will run across all branches of The Parts Alliance, so it’s available from Allparts, BBC Superfactors, BMS Superfactors, Bromsgrove Motor Factors, CES, Dingbro, GMF, GSF, Parts Alliance (South West), Qualvecom, SAS Autoparts, SC Motor Factors, and Waterloo.

The city holidays include three nights’ accommodation with flights and transfers for two people to a choice of ten leading city destinations. So, whether it’s to relax in Parisian café culture, delve into Rome’s ancient history or relax on Barcelona’s Sant Sebastià beach, there’s something for everyone.

Further prizes include essential gadgets such as smart speakers, fitness trackers, tablets, DAB radios and power banks along with a merchandise pool of mugs, tins of sweets, snack packs, torches and USB chargers all there to be claimed.

“We’re delighted to be able to offer customers such a wide range of prizes,” said Simon Moore, Head of Marketing at The Parts Alliance. “They’ll benefit from chances to win whilst gaining the peace of mind and customer appreciation that comes from fitting quality brake pads.”

Delphi pads are manufactured to meet OE standards, whilst the world-renowned Bendix braking brand was recently returned to the UK aftermarket with GSF Car Parts.

The Parts Alliance says the opportunity to roll out City Brakes across all branches has resulted from the success of last year’s Dream Drive and Best of Brakes promotions. These not only captured customers’ imaginations with 12 dream holidays but also saw many more garages switching into supplying Delphi brake pads.

“To be able to offer our City Brakes promotion across more branches, with more holidays than ever to be won, is really exciting,” added Simon.

Garages can find out more simply by visiting www.delphicitybrakes.com and www.bendixcitybrakes.com.

The Parts Alliance’s steering and suspension programme sends garages soaring

The Parts Alliance has announced a new major promotion with three lucky customers set to win a Spitfire flight.

The initiative will run through May only, and is supported by members Allparts, CES, GMF, SC Motor Factors, The Parts Alliance South West, SAS, Waterloo, Dingbro, BBC Superfactors and BMS Superfactors.

During May, every part purchased from The Parts Alliance’s steering and suspension category will create an automatic prize draw entry – meaning the more customers buy, the greater their chances of winning.

The three Spitfire flights will soar above Dover’s iconic white cliffs in a two-seat version of the famous fighter aircraft. A huge range of other amazing flying experiences will also be won; these include a helicopter ride and relaxing balloon trip for two, as well as an adrenaline-inducing tandem skydive, or even a flying lesson.

 

“This promotion has been made possible thanks to the enthusiastic support of our key suppliers and our members,” said Simon Moore, Head of Marketing at The Parts Alliance. “There are some really eye-catching prizes as a bonus for the garages supporting our OE and matching quality steering and suspension programme in ever greater numbers.”

The suppliers and brands include Delphi, Monroe, Lesjofors and Polybush.

All trips will be fulfilled by Red Letter Days; they will contact winning customers, who have up to 2 years to redeem their prize.

Garages can find out more by visiting the new www.winaspitfireflight.com website. As well as details of the prizes, there are full terms and conditions with a search facility to pinpoint the nearest participating Parts Alliance branch.